Marketing director is responsible for managing marketing, advertising and promotional staff and activities at a company or organization. He/ she takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Tasks:

1. Managing all marketing for the company and activities within the marketing department
2. Developing the marketing strategy for the company in line with company objectives
3. Co-ordinating marketing campaigns with sales activities
4. Overseeing the company’s marketing budget
5. Creation and publication of all marketing material in line with marketing plans
6. Planning and implementing promotional campaigns
7. Manage and improve lead generation campaigns, measuring results
8. Overall responsibility for brand management and corporate identity
9. Preparing online and print marketing campaigns
10. Monitor and report on effectiveness of marketing communications
11. Creating a wide range of different marketing materials
12. Working closely with design agencies and assisting with new product launches
13. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
14. Analysing potential strategic partner relationships for company marketing

Key skills for Marketing director:

• Good time management skills
• Judgement and decision making skills
• Operations analysis
• Monitoring
• Active listening
• Active learning
• Critical thinking
• Management of financial resources
• Highly developed teamwork skills
• The ability to lead in an environment of constant change

Average salary (2014):

The United Kingdom: £32,669 per year
The United States of America: $85,941 per year
Australia: AU$76,435 per year.

Qualifications and training required:

Marketing directors are typically expected to have a bachelor's degree in marketing or business with a concentration in marketing. Highly technical employers, such as electronics companies, may require that marketing managers have the appropriate technical education. Some, for example, may require a potential marketing manager to have an engineering degree. Business administration programs with a concentration in marketing have typical core business and marketing course requirements. In addition to formal education, certification may be an important credential for some employers. Professional marketing, advertising and public relations societies and organizations offer certification programs.